In the early days of online mastering, online mastering studios had a bit of a stigma. Fake credits, fake equipment lists, and dubious working practices were reported on some “online studios”.
Although there was an element of truth, it is safe to say that just a small minority belonged to this category.
Nowadays, online mastering has become very popular (especially after the pandemic of 2019) and it has become the norm for many artists, management companies, and record labels worldwide.
As a rule of thumb, if in doubt, cross-reference the studio’s credits, give the studio a call to set up a video meeting, or check they show on their site a valid landline number and full postal address.
Please do not confuse online mastering studios with automated mastering websites (the classic click, upload, and “master”). The so-called robot-mastering sites where you can have a track mastered at the click of a mouse are not mastering studios. It is not our intention to criticise nor denigrate such services, we just want to merely state that we are not one of them and that:
- nothing is either automated or batch processed in our online sessions.
- we do not use AI algorithms for our online sessions (if AI mastering it is even a thing)
- all our masters are made through our analogue chain and tailored-made to emphasise the best qualities of your music.